Veterinary clinics provide a crucial service to pet owners around the world. Whether a client owns a horse, cat, or iguana, veterinarians are there to help them with emergencies and keep their pets healthy. At Golden Fleece Farm, we believe that it is our job to provide veterinarians with amazing marketing so you can keep making a positive impact on every client you touch. That’s where SEO for vets comes in. As part of our veterinary marketing services, search engine optimization can bring some big benefits to your practice.
Most vet clinics have a website and do some form of marketing. SEO is a great way to give your website a boost and supplement your marketing. Your clinic website isn’t helpful if it isn’t showing up in Google search results. Search engine optimization can make your website appear on the front page of Google, create a great online experience for clients new and old, and much more. Your website can be so much more than just an online representation of your business– here’s how search engine optimization can turn your website into an unstoppable marketing tool.
1 . Bring High-Quality Traffic to Your Website
Search engine optimization is a form of inbound marketing. Inbound marketing is kind of like setting a lobster trap compared to hunting. A lobster trap sits and waits with enticing bait inside for a hungry lobster to come along, looking for food. A hunter seeks out deer in their natural habitat and shoots. Both strategies work, but have very different approaches.
When a pet owner googles a keyword, they’re actively seeking out information to help them with their problem. Veterinary marketing is the lobster trap. Your website sits on Google, waiting for a potential client to find the information they want on your site and click “Contact Us.”
SEO for vets can bring high-quality traffic to your website, purely because you’re interacting with potential customers who are already engaged. They already know they have a problem (they need a vet) and are searching for the answer on google (your vet office!). Because of this, traffic generated from SEO is much higher-quality than traffic from ads.
2. Get Your Content Seen
If you’re website is number one on Google, you’re getting 40 percent of those clicks. That’s a big number of potential new customers coming to your website each month! Very few people visit the second page. If your website isn’t ranking for the first result, let alone the first page, you’re missing out on visitors.
So, what about the other 60 percent of traffic on Google? Only 15 percent of it goes to Google ads. Why would you pay to ensure you get 15 percent of the traffic, when, with some elbow grease, you can get 40 percent of it? The more clicks you get to your website through organic search results on google, the more your content is seen. The better your content, the more likely you are to close leads– but it all starts with getting more eyeballs on your site.
3. Close More Leads
Sure, if you pay Google you’re almost guaranteed a spot on the first page. But you aren’t guaranteed new customers. On average, leads from organic search results have a 14.6% close rate, compared to 1.7% for outbound marketing leads. That’s a big gap!
Google ads are just that– advertisements. Due to the nature of the ad, you may not be providing visitors with the relevant information they were looking for. You’re much more likely to close if you offer high-quality, high-ranking SEO content that actually provides customers with something of value.
4. Spend Less for Great Results
This marketer suggests spending between $1,000 to $10,000 on Google advertisements. Not only is that a lot of money, but what happens when you stop putting money into the” Google machine?” Your results go away. With search engine optimization, your results take longer to manifest, but they stick around for a lot longer too.
SEO as part of your veterinary marketing strategy isn’t free. There’s still the cost of an SEO audit for your website, blog creation, and content optimization. But those costs pay off in the long run. The return on investment for boosting organic search results is much greater than the ROI for google ads. In order for your website to fall from the front page rankings there needs to be a shift in search volume or competitors. When it comes to organic SEO, you’re spending a lot less for longer lasting results.
5. Beat your Competition
Veterinary marketing isn’t just about having the prettiest graphic or the catchiest tagline. Amazing marketing brings in more customers, expands your practice, and helps you beat the competition. Most veterinary clinics aren’t relying on top notch SEO strategy. As a matter of fact, most animal owners find their vets via word of mouth. Word of mouth referrals are great but are quickly becoming old-fashioned. It’s crucial to establish your practice on the first page of Google before your competitors start to catch on.
Expert SEO strategy can help you rank above your competitors.
6. Make a Difference in the Lives of Your Patients
Veterinarians don’t often get vacations. You work long hours, with unforeseen emergencies, and quite literally save lives every day of the week. Veterinary marketing can grow your business so you can keep doing what you love: helping animals and their humans. If someone had an emergency, you’re easy to find in the number one spot on Google. With just the tap of a button you could be there to help.
At Golden Fleece Farm, my job is to empower you to keep making a positive impact for animals everywhere. Marketing for vets is just one way I’m able to help you do that. I offer expert SEO strategy based on tried-and-true corporate tactics. Interested? Tell me all about your vision for your practice– together, we’ll make it happen. Talk to me here.