Category Archives: Equine Marketing

All the basics of pillar pages for equine businesses that you’ve ever wanted, explained with the two MKs: Mario Kart and Marie Kondo.

I’m not interested in placing blame, but the truth is that the Equestrian Olympics were a public relations disaster for the sport. Let’s drill down into what the non-horse-educated public saw.

If the equestrian world were a library, what genre would your business be? Understanding this is crucial for your equine marketing strategy.

There’s a scene in the movie “Elf” that I think sums up most modern marketing pretty accurately. Will Farrell walks by a coffee shop with a sign on the window that says something along the lines of “World’s Best Coffee.” Throwing open the door, he runs in and shouts “Congratulations! You did it!” The restContinue reading “Disingenuous Truths & Equine Marketing”

Riding horses can feel a lot like banging your head against the wall. You put the best feed, care, and training into an animal– a partner– only to have it pull a shoe and come up lame the day before a horse show. All of that blood, sweat, tears, and dreams dashed. I’ll let you in on a little secret: marketing is the same way.

You can take advantage of the added downtime you have now to protect your stable’s future in the wake of the coronavirus. Here are some things you can do today to succeed tomorrow.

Here’s how SEO for vets can turn your website into an unstoppable marketing tool.