All the basics of pillar pages for equine businesses that you’ve ever wanted, explained with the two MKs: Mario Kart and Marie Kondo.
Category Archives: Equine Marketing
The Olympics from a PR Perspective
I’m not interested in placing blame, but the truth is that the Equestrian Olympics were a public relations disaster for the sport. Let’s drill down into what the non-horse-educated public saw.
The Turtle & The Hare
SEO vs. Paid ads. Which equestrian marketing strategy do you need? Remember the story of the turtle and the hare? It’s a little like that.
The Library of the Equestrian World
If the equestrian world were a library, what genre would your business be? Understanding this is crucial for your equine marketing strategy.
Disingenuous Truths & Equine Marketing
There’s a scene in the movie “Elf” that I think sums up most modern marketing pretty accurately. Will Farrell walks by a coffee shop with a sign on the window that says something along the lines of “World’s Best Coffee.” Throwing open the door, he runs in and shouts “Congratulations! You did it!” The restContinue reading “Disingenuous Truths & Equine Marketing”
Elbow Grease and Patience
Riding horses can feel a lot like banging your head against the wall. You put the best feed, care, and training into an animal– a partner– only to have it pull a shoe and come up lame the day before a horse show. All of that blood, sweat, tears, and dreams dashed. I’ll let you in on a little secret: marketing is the same way.
Equine Professional’s Guide to Surviving the Coronavirus
You can take advantage of the added downtime you have now to protect your stable’s future in the wake of the coronavirus. Here are some things you can do today to succeed tomorrow.
6 Benefits of SEO for Veterinary Marketing
Here’s how SEO for vets can turn your website into an unstoppable marketing tool.