Disingenuous Truths & Equine Marketing

There’s a scene in the movie “Elf” that I think sums up most modern marketing pretty accurately. Will Farrell walks by a coffee shop with a sign on the window that says something along the lines of “World’s Best Coffee.” Throwing open the door, he runs in and shouts “Congratulations!Continue reading “Disingenuous Truths & Equine Marketing”

Elbow Grease and Patience

Riding horses can feel a lot like banging your head against the wall. You put the best feed, care, and training into an animal– a partner– only to have it pull a shoe and come up lame the day before a horse show. All of that blood, sweat, tears, and dreams dashed. I’ll let you in on a little secret: marketing is the same way.