All the basics of pillar pages for equine businesses that you’ve ever wanted, explained with the two MKs: Mario Kart and Marie Kondo.
I’m not interested in placing blame, but the truth is that the Equestrian Olympics were a public relations disaster for the sport. Let’s drill down into what the non-horse-educated public saw.
SEO vs. Paid ads. Which equestrian marketing strategy do you need? Remember the story of the turtle and the hare? It’s a little like that.
April showers bring May flowers and– mud season. Here are my five tried and true tips to surviving every equestrian’s least favorite season.
I believe in authenticity. I preach it all over my website and my social media is filled with the daily reality of taking care of a (very) small horse farm in rural Maryland. I also believe in being honest about our mistakes. The equestrian world is filled with images of gleaming bridles, perfectly healthy shinyContinue reading “Making Mistakes: Foxtail”
If the equestrian world were a library, what genre would your business be? Understanding this is crucial for your equine marketing strategy.
I’m a liberal white woman who married a police officer. Here’s my take on George Floyd’s Death.
There’s a scene in the movie “Elf” that I think sums up most modern marketing pretty accurately. Will Farrell walks by a coffee shop with a sign on the window that says something along the lines of “World’s Best Coffee.” Throwing open the door, he runs in and shouts “Congratulations! You did it!” The restContinue reading “Disingenuous Truths & Equine Marketing”
Riding horses can feel a lot like banging your head against the wall. You put the best feed, care, and training into an animal– a partner– only to have it pull a shoe and come up lame the day before a horse show. All of that blood, sweat, tears, and dreams dashed. I’ll let you in on a little secret: marketing is the same way.
You can take advantage of the added downtime you have now to protect your stable’s future in the wake of the coronavirus. Here are some things you can do today to succeed tomorrow.
Not only had I tracked mud throughout my favorite hardware store, but I had also spent an hour in the grocery store looking like the scarecrow from the Wizard of Oz.
Here’s how SEO for vets can turn your website into an unstoppable marketing tool.
How a neglected mare and a broken leg changed how I train horses.
There is a body in my backyard. He does not belong to me and yet when I bought the house I adopted his bones right along with it.
Let’s get this straight: negativity has no place in the equestrian world.